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Football is without a doubt the most widely discussed sport there is. Millions of fans from across the globe are using VK to share their opinions and news about the upcoming tournament. The number of times the World Cup is mentioned a day has grown eightfold in comparison to the first few months of the year. And this is only the beginning.

Andrey Melnik·Sports Marketing Manager·14 Jun 2018

This will be the first time that Russia has welcomed such a large, and perhaps historic, football event on its land. Very soon, sports fans’ news feeds will be filled with spectacular stories from the stadiums, live streams from their friends, celebratory selfies from the fan zones and playlists full of music about football. Personal profiles and VK communities will serve as a place to carefully store all of the memories made during this summer’s grandiose sporting festivities.

We have created some great new tools to help you get news about football matches even more easily and conveniently.

World Cup News Feed

You can follow the World Cup without ever having to leave VK. For the entire duration of the event, we will present important news about the tournament in a special World Cup news feed: vk.com/feed/wc2018.

You won’t miss a thing. You’ll find news, photo-reports, interviews and football summaries from the official FIFA community and leading sports publications. A special widget will provide instant updates on scores and match schedules on both the web version of the site and VK mobile applications.

Football is without a doubt the most widely discussed sport there is. Millions of fans from across the globe are using VK to share their opinions and news about the upcoming tournament. The number of times the World Cup is mentioned a day has grown eightfold in comparison to the first few months.., image #1

World Cup Community

Follow every match of the World Cup in the event’s official page: vk.com/fifaworldcup. Subscribe to news and keep up to date with the main matches and everything involving your favorite teams.

In the 2018 FIFA World Cup community, you can also watch videos featuring the most captivating moments of each game and discuss them with fans from all across the world.

Chatbot Welcome2018

On June 14th, in cooperation with the FIFA Local Organizing Committee, we are launching a chatbot in the vk.com/welcome_2018 community, which will serve as a guide for fans in all of the cities participating in the tournament.

You can quickly find out what time stadiums open, and where fan zones and interesting attractions are right through VK messages.

Football is without a doubt the most widely discussed sport there is. Millions of fans from across the globe are using VK to share their opinions and news about the upcoming tournament. The number of times the World Cup is mentioned a day has grown eightfold in comparison to the first few months.., image #2

Masks in Stories

Plunge yourself into the exciting atmosphere of the event and share the thrill of the competition with your friends. With the help of some masks specially made for the World Cup, you can have fun using them to liven up your stories, photos and videos while supporting your favorite team as well.

Try on masks specially designed for fans from Russia, Brazil, Argentina, England, France, Germany and other countries and show how strongly you support your team.

This gigantic event is not just a gathering of millions of fans and an opportunity for once-in-a-lifetime experience. It is an event where new acquaintances are made, fiery discussions are had and quality time is spent with friends. Join other fans to share the sweet taste of victory with and unite with the whole world of football.