More than 400 thousand companies and entrepreneurs develop their businesses on VK. We strive to make every business process as fast and comfortable as possible, from client communication and promotion of goods and services to providing payment options.
Learn how you can use all of the features the VK platform has to offer to help you effectively grow your business. Introducing VK Business: a platform for those who want to create or continue developing their own business community on VK.
VK Business
On the VK Business platform, you find everything that you need for fruitful work on VK: a full selection of business tools, useful advice about setting up a community and important new developments. With one click you can begin creating a page for your business, launch an ad campaign, ask Support a question and select partners and services to optimize your work.
You can explore VK’s business instruments in the VK Academy. We are creating this section in cooperation with GeekBrains, a leader in the field of online education. The content provided won’t take much time to review and is easily understandable, even if you have never done anything with marketing before.
You can already access two courses containing video lectures about advertising on VK and Business pages. Soon these videos will grow into full courses and you’ll be able to take comprehension tests, track your progress, as well as learn about more topics as they become available. In the Academy, there are detailed notes regarding our main products and a directory of professionals who will help you build your business in VK.
Put your new knowledge into action and get money doing so to promote your business. We have split up 100 million rubles into certificates that we will award to entrepreneurs for certain actions, such as launching ads or using a new tool.
New Business Tools
We understand how important it is for a business to find clients. Here, having theoretical knowledge won’t do any good without having the practical tools to put it to use. We’re pleased to present the new features VK has to offer to help you build your business.
Launch ads in two clicks, even on the VK mobile app. Simply choose one of the community’s posts and click “Promote”. Now all you have to do is set the time period you want the ad campaign to run for and your daily budget. Our algorithm will choose a new target audience, taking into account the interests and the demographics of your community’s active followers. If you wish to, you can edit the targeting parameters. You can save your personalized settings as a template and use it again in the future.
Create videos easily and completely free. Every day, VK videos get more than 550 million views, which makes them a great method for advertising. However, ad videos are considered expensive and difficult to create. We want to change this situation. Our team is currently testing our video editor, which will allow you to easily make any video you want. In it, you’ll find everything you need to bring your ideas to life, such as an image gallery, a selection of fonts as well as music and effects.
Add action buttons to videos. Get the most out of the videos that you made using the video editor. With the help of an action button, you can provide viewers an easy way to buy products, go to your community or get in touch with you, all of which will help bring you new customers.
All of these features are available to you on our new Business pages, which were launched in July. Show you care about your clients’ time and comfort by marking the addresses of all of your locations on a map and displaying their working hours. You can also add an instant action button to your community so that getting in touch with you is just a click away.
Write about your business, communicate with clients, promote your goods and services, learn something new and get help from Support. Now companies and entrepreneurs can enjoy an ecosystem on VK with everything necessary to develop their own business.